How to Generate Multiple Offers on a Home

What does an agent do when he or she doesn’t have a list of potential buyers who might want to view a hot property? Turning to marketing services, or just thinking outside the box will often go a long a way in getting the word out about a property. Usually, all it takes is more people seeing a home to get it sold. Here are some ideas on how agents and sellers can get more foot traffic and multiple offers on a home.

Utilize “Just Listed”

One of the greatest assets an agent has when trying to sell a property is its “just listed” status. New homes are of immediate interest to home buyers, who probably already receive email alerts when the homes are listed at places like RedFin. Utilizing the “just listed” tag gives you access to this pool of motivated buyers, so spread the property around to different sites when you first list it to maximize exposure.

Farm the Geographic Area

Agents should be getting out in public and talking with potential buyers. Try going to door to door again, utilizing street-side advertising and participating in local events. Setting up a booth and putting on a friendly smile can get some potential buyers talking to you or looking at the properties you are looking over for sale.

Utilize Data to Fuel Old School Tactics

The postcard is still valid, what stopped working is the shotgun approach. Study potential buyers in your area and use the data you uncover to help drive your mailing list. Shrinking the number of potentially uninterested buyers will only help you sell the property faster.

Bio: Kuba Jewgieniew has a relentless approach to success as CEO of Realty ONE Group, one of the fastest growing real estate brokerages in America.